Lee Evans Lee Was Built for the Ranch. She Built Mrs. Momma Bear Instead.

Brand Insider BTS: Mrs Momma Bear’s Lee Evans Lee

Lee Evans Lee was raised on a ranch in Rocksprings, Texas, where 5 a.m. wake-up calls, angora goats, and long days working in the brush were simply part of life. As a fifth-generation rancher, she was surrounded by a legacy built on hard work, practicality, and craftsmanship. Ranching wasn’t just her family business — it was part of her identity.

But while she loved the life she grew up in, she couldn’t ignore the feeling that she was meant to build something different. Late at night, Lee began sketching clothing designs centered around one idea: women should never have to choose between comfort and sophistication. That idea eventually became Mrs Momma Bear — a brand redefining workwear through elevated pieces designed to feel as comfortable as they look confident.

Building Mrs Momma Bear by Trusting Instincts

On Mediapost’s Brand Insider BTS with Erin Everhart, Lee shares what it took to step away from the life everyone expected her to live and start a fashion brand from scratch. From trusting her instincts to navigating uncertainty, the conversation explores what happens when you choose a completely different path than the one laid out for you.

Today, Mrs. Momma Bear blends elegance, confidence, and comfort into pieces women can wear from work to date night without compromise. While the brand may live in the fashion world now, its foundation still reflects Lee’s ranch upbringing — practicality, durability, and authenticity woven into every design. Lee Evans Lee may have been built for the ranch, but by trusting her vision, she built something entirely her own instead.