Lex Merico Photography
Fashion rarely changes overnight. It evolves through a series of cultural shifts that redefine the way people live, work, and dress. For years, athleisure reshaped expectations around comfort and versatility, while the pandemic accelerated a desire for clothing that felt as good as it looked. Today, another evolution is underway. Women are no longer choosing between performance and polish. They expect both.
Captured by Lex Merico, this editorial explores that next chapter through the No Turning Back Dress in Obsidian. Presented in striking black and white, the imagery strips away distraction, allowing silhouette, movement, and styling to tell the story. A dramatic pearl body piece transforms the open back into a statement of its own, demonstrating how thoughtful accessories can elevate clean, architectural design without overwhelming it. The result is refined, modern, and quietly powerful.
The editorial reflects the philosophy behind Mrs Momma Bear's approach to luxury: garments designed to move with women rather than restrict them. Combining sculptural tailoring with technical performance fabrics, the No Turning Back Dress embodies a new definition of elegance—one that values comfort, adaptability, and confidence alongside timeless design.
We extend our sincere thanks to photographer Lex Merico, stylist Shin Odu, model Skye Daru, makeup artist Amanda Paige, and the entire creative team for bringing this vision to life. It is an honor to collaborate with such talented artists whose work continues to push fashion forward through creativity and thoughtful storytelling.
Team Credits:
The Copper Room by Flying Solo @flyingsolonyc @flyingsolo_pr
Stylist: Shin Odu @Shin.odu
Photographer: Lex Merico @lexeye_
Talent/Model: Skye Daru @skyedaru
MUA: Amanda Paige @flawlessbypaige
Wardrobe Credits / Designers:
Ailiere @Ailiere_the_label
Circular Path @circularpath.nyc
Janeke Luxueuse janeke_luxueuse
LD13 @ld13.official
MONZLAPUR @monzlapur.ny
Mrs Momma Bear @mrsmommabearofficial
Oisrí @oisriofficial
